Tips for Designing an Effective WordPress Website

The covid-19 pandemic has irrevocably shifted the business landscape and hammered home the point that businesses need an online presence to boost their growth, sustainability, and risk management efforts.one of the first things that you can do to jumpstart your online marketing efforts is to set up a website for your business. there are various customs you can do this, but today we’ll focus on how you can build a website using wordpress. futuretechexpert

what is wordpress?

wordpress is an online tool you can use to build your website. since its founding in 2003, it’s become the most popular website builders worldwide, taking over 59% of the market share. wordpress is so big, it now powers over 30% of the internet.

One of the reasons for this popularity is that wordpress is largely free, with only a few small fees for hosting services, premium themes, and other services. you can choose from over 11,000 themes and templates and control every site element, from buttons, media, font style, size, colors, etc. you can even optimize your website’s functionality by choosing plugins and widgets to incorporate into your site. you can turn your site into an ecommerce store, a blog site, or anything you need.

wordpress website design boasts an intuitive interface and leads to professional-looking websites. this means that with wordpress, anyone can make their website, even if they have no web development or coding skills.

Here are a few easy tips for designing a great website using wordpress.

pick the right theme

it’s easy to be overwhelmed when there are thousands of themes to choose from, but instead of choosing the most popular or the prettiest theme, go with one that suits your purpose.

themes come with reviews, and you can read those to gather insight on the theme before selecting it. sometimes users point out issues with the theme and that saves you from wasting time trying it out only to find a few bugs. ensure that the theme is mobile-friendly so you can cater to mobile users and boost your seo. don’t limit yourself to the free themes. usually, premium themes aren’t even that expensive, and yet they have superior designs and features.

Use appropriate plugins (but don’t go overboard)

plugins are great for totaling functionality to your website. there’s a plugin for every feature your site may need, like contact forms, checkout, product catalogs, image carousels, etc.

as exciting as it may seem to install as many plugins as you can, having too many of them can slow your website down. install only what you need. read the evaluations before installing them on your site to ensure quality performance. sometimes there are multiple plugin options for the same purpose, so choose the one that is best suited for you.

compress large images

large images are one of the major causes of slow loading speed. this is a problem because studies show that 40% of users will abandon a site if it loads too slowly. if an image doesn’t need to be high-resolution, don’t upload an unnecessarily large version of the file. take advantage of online tools to help compress images to optimize them for your website.

prioritize security

wordpress website design isn’t just about ensuring your site looks pretty. it’s also about optimizing the backend of your site. one of the things you should focus on when building your site is security. users value data privacy, and many browsers and search engines automatically warn users if they’re about to enter a non-secure site and might even block them from entering. if you don’t stay updated on your site’s security features, your site traffic will decrease as a result. 

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